ICNGrow
2C Executive Alignment System

Build a leadership team that turns strategy into results

A 4-6 week program for CEOs and their teams to align roles, reduce friction and put individual strengths to work, using Gallup CliftonStrengths 34.

Your team has potential you can't fully see

We turn it into a clear map for management decisions

The program is for you if:

You've hired excellent leaders, yet getting them to work as one is still a struggle

You know who is good at what, but roles rarely make full use of those strengths

The same tasks energize some people and exhaust others – and roles stay the same

Leaders lose time and energy to friction where they could be amplifying each other

Engagement slips, and ownership of results becomes hard to pin down

Strong specialists don't automatically make a strong team

The problem isn't your people's competence – it's the fragile way they work together

Your team needs:

a clear mission and priorities
roles built on each person's strengths
a shared language that makes working together easier

Market shift: Managing processes and KPIs alone is no longer enough. The quality of teamwork is becoming a competitive advantage. Alongside financial analytics and task tools, leaders need a way to see and manage the potential of their people.

ICNgrow makes your team's potential visible and turns it into practical business decisions

You track finances, sales and processes. How clearly can you see your team as a system: who is playing to their strengths, who is overloaded, which roles are missing and where the handover from strategy to action breaks down?

ICNgrow product on a MacBook screen

How ICNgrow 2C works

Methodology based on

Gallup CliftonStrengths 34

Strengths assessment (34 themes, 4 domains, team map)

Franklin Covey

Mission, values, principles of effectiveness

2blocks
8stages
4-6weeks

Clarity

One shared direction

Define your team’s mission, values and main goal. Without Clarity, a team's priorities drift apart

Collaboration

Strengths in action

Map strengths, roles and working relationships in the Team Grid. Without Collaboration, a team loses speed and quality of execution.

Proven Impact

What Gallup reports on the impact of developing strengths

up to
+23%

higher employee engagement

up to
+29%

higher business profits

up to
-72%

lower staff turnover

Gallup’s published strengths research and CliftonStrengths for Organizations. Reported findings; results vary by team
Percentage points, in high-turnover organisations. Retaining managers protects business knowledge and decision continuity.
Example CliftonStrengths report on a phone screen

How the program works

A step-by-step process that turns team insights into clear roles, priorities and management system

Initial team assessment

Step 01

We identify your business goals, team's context, and current points of tension

Leader alignment

Step 02

We define the leader’s mission, values and North Star

CliftonStrengths 34 assessment

Step 03

Each team member takes strengths assessment from Gallup

Clarity session

Step 04

We identify in the team's mission, values, North Star and key priorities

Individual sessions

Step 05

We help each person see their strengths, working style and potential contribution in the context of the shared mission

Collaboration session

Step 06

We work through the Team Grid, roles, interaction patterns, blind spots and sources of synergy

Building the team system

Step 07

We turn insights into clear agreements, roles, a shared language and a common team map

Report and action plan

Step 08

Printed report of team’s results and recommendations for leader

What the leader
and the team
get

After the program, the CEO has a management map to base decisions on – about roles, accountability, priorities and business growth

Leader and team at work

What the leader and the team get

See how your team really operates

See where your team is strongest, who is overloaded, which roles lack ownership and what slows decisions, so you know where to act

A shared North Star for management decisions

Your team agrees on a shared direction: where you are heading, what success looks like and which decisions move the business closer to that goal. Keep everyone focused on the priorities that move you forward

Know what each team member does best

Based on Gallup CliftonStrengths 34, we build a map of the team's management potential – the Talent Intelligence Map: differences in working style, decision-making speed, accountability and communication

Match strengths to team roles

Clarify who sets direction, who drives delivery and where your team needs additional support. You gain a practical basis for assigning roles and making responsibility clear.

Understand what causes friction

We uncover the systemic causes of conflict and lost speed: differences in how people approach work, decision-making, accountability and collaboration. This lets you stop putting everything down to "personalities"

Your 60-90 day management plan

Receive a report on each team member and a specific plan for the next 60-90 days: the decisions to make, priorities to focus on and roles to clarify, with a clear basis for action.

After the program

You receive a detailed map of your team, a set of management decisions to implement over the next 60-90 days, and a shared foundation for action: clear goals, a better understanding of each other’s strengths and practical ways to work together.

What leaders and their teams say about ICNgrow 2C

Sergey Krasnov

Sergey Krasnov

Co-founder
Neskuchnye Finansy

I can say this goes well beyond a box-ticking exercise or a feel-good experience. It is a very practical tool that I use every day. The guide was especially valuable: it has become my everyday reference for each employee. Now, before a one-to-one meeting, I simply go back through the profiles ICNgrow prepared for my people. It has taken the way I work with people and help them collaborate to a new level. Overall, I am very pleased with how the whole process went.

1/5
Alexander Afanasyev

Alexander Afanasyev

Co-founder
Neskuchnye Finansy

The most valuable thing for me is a structured understanding of the team. Everything I used to sense intuitively finally has a clear framework. The key discovery is that we are all different, and that is our strength. I now understand how to communicate with each person, what language to use and why different approaches work for different people. I have also stopped comparing myself to others. This programme helps you understand people, assign roles more effectively, unlock the team’s potential and move towards shared goals. To me, this mutual understanding is the foundation of a strong team.

2/5

Olga Oreshnikova

CEO
Forbes Congress

“This was a very different experience from our previous training. It gave me a practical tool as CEO: within a month, we reassigned responsibilities and filled two roles that had been left uncovered for years.”

3/5

Olga Mladentseva

Founder
Laboratoriya Publichnosti PR agency

After the programme, I gained real clarity as a leader about why we do what we do. Understanding the strengths of every team member was particularly valuable. The very next day, I began reviewing responsibilities, seeing new ways for people to work together and noticing what we could reassign, strengthen or change. This information really got me thinking: I began to see far more opportunities to develop the team and build on the potential of the people around me.

4/5

Anna Guseva

Head of PR
Laboratoriya Publichnosti

This is a must-have for any team. When we used to work with someone very different, we would trip over each other and wonder what was wrong, why we were so different and why things were not working. Now I understand that the other person has different strengths, which we can combine to become stronger together. We can hand tasks to whoever does them better, more confidently and with greater ease. Our team has found its way forward, and we will build on it together. Everyone feels heard and aligned.

5/5

About the author

Dmitrij Mecajev

Dmitrij Mecajev

ICNgrow founder, creator of the 2C System and Gallup-certified coach. He combines team development, business and technology with hands-on entrepreneurial experience. His approach brings together strengths-based practice, leadership, team dynamics and real-world business experience – helping teams build a clear, high-performing way of working.

Entrepreneur and methodology creator

Vlerick Executive MBA
Gallup-Certified CliftonStrengths Coach
ICNgrow founder
Creator of the 2C System

25 years

Entrepreneur, adviser, practitioner

Gallup

Gallup Certified Strengths Coach

2C System

Turned the Gallup assessment into a management tool for CEOs

FAQ

ICNgrow turns individual strengths into a practical map of how your team works together. You see what each person contributes, where roles need clarity and which management decisions to make. The focus is on team performance and development, without ranking your people.

You take part in 3-4 sessions over 4-6 weeks. We handle the analysis and work with your team between sessions, keeping the programme compatible with your operational priorities.

Yes. Strong teams can gain more from the talent they already have. We help accomplished people align their roles and priorities so their individual strengths work better together.

No. The programme develops people through their strengths, with no rankings, labels or psychological diagnoses. Each person gains a clearer view of their natural talents and how to use them in the team.

The programme gives you and HR a shared team map and a common language for hiring, development and role allocation. It strengthens the work HR already does and helps you make people decisions together with greater clarity.

Your team completes assessments on Gallup’s official platform. We discuss results constructively and use them to support team development. We agree with you on how data will be handled before the programme starts.

Your team’s Talent Intelligence Map, an agreed mission and North Star, plus written management decisions for the next 60-90 days that you can act on.

Next step

Ready to turn your teamto aligned system?

A 30-minute conversation to explore what is holding your team back and whether ICNgrow is the right fit for your business goals.